| Cause Marketing - A New Solution - Buy1GIVE1 (Buy One Give One) |
| Written by David Anttony |
| Friday, 08 January 2010 08:29 |
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Buy1GIVE1 is the home of transaction-based giving.
Buy One Give One (BOGO) is the home of transaction-based giving. STOP. Take a breath. And imagine you were part of a world where every transaction made a key difference. Imagine, for a moment, you purchased a television, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Automatically again. It's all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before. It's happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference. That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way. In this present economy, when both corporations and charities have seen a decrease in gains and donations, cause-related marketing seems to really be catching on. Cause-related marketing is a business strategy involving a partnership between a company with a product to trade and a charity with a cause to advance. Unlike "corporate philanthropy," which simply includes a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by bringing in contributions and calling attention to the cause.) You buy a book, a tree is planted. You dine out, a child gets fed. Buy One Give One - simple. The list goes is endless and the giving simply happens automatically, every second, every day and in every way. And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving. In Buy1GIVE1, they make the stronger point that in many, many cases, the consumer is not just involved in CSR initiatives on a day-to-day basis. Buy1-Give1 generates answers to that and it does it every second, every day and in every way. About the Author: Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. |