| The Giving World Of Buy1GIVE1 |
| Written by David Anttony |
| Friday, 08 January 2010 08:38 |
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Buy One Give One (B1G1) is the home of transaction-based giving.
Buy1GIVE1 is the home of transaction-based giving. STOP. Take a breath. And imagine you were part of a world where every transaction made a key difference. Imagine, for a moment, you bought a TV, and automatically a cataract-blind person received the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Automatically again. It's all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before. It's happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference. That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way. Nowadays, when both corporations and charities have seen a decrease in profits and donations, cause-related marketing appears to really be catching on. Cause-related marketing is a business strategy involving a partnership between a company with a product to sell and a charity with a cause to advance. As opposed to "corporate philanthropy," which simply involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and thus, profits), and the charity (by bringing in contributions and calling attention to the cause.) You buy a book, a tree is planted. You dine out, a child gets fed. Buy One Give One - simple. The list goes is endless and the giving simply happens automatically, every second, every day and in every way. And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving. In Buy1GIVE1, they made sure that in all cases, the consumers are not simply involved in CSR initiatives on a daily basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way. About the Author: Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. |