| Buying quality link will affect your rankings good or bad |
| Written by Serkan Livingstone |
| Thursday, 19 February 2009 10:18 |
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Buying links is definitely risky business. As google continues to identify these people it is likely that it will become less of a problem for them, but Yahoo and other search engines are definately not taking the same precautions.
Buying links is definitely risky business. As google continues to identify these people it is likely that it will become less of a problem for them, but Yahoo and other search engines are definately not taking the same precautions. Link broker networks allow you to search through a large database of Web site owners who have agreed to sell Web site links. Buying links for the traffic does not seem to be the best way to spend money either as text link traffic can be very thin. This whole text link slap does not bother me at all. Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links from a tightly controlled network is a recipe for disaster; networks are easily detected I believe. For example, you don't have to just worry about just the links you're getting, but the backlinks of the sites that are linking to you. Buying links there could trip a filter. Buying links is definitely risky business. As google continues to identify these people it is likely that it will become less of a problem for them, but Yahoo and other search engines are definately not taking the same precautions. Google is diminishing their earning ability by insisting they cut off the flow of PageRank with a nofollow, thus decreasing the value of the link ads to the advertiser and ultimately the revenue likely to realized from that advertiser. Granted, you don't buy links merely for PageRank, but of course it figures into the equation. Google can certainly discover your links and discount them, but they hopefully also respect the effort it takes to purchase effective text link advertising. Labeling purchased links as "grey area" makes the job of engineers a bit easier, by buying time until the algorithm is more effective by becoming dependent on other factors. Google likely felt OK with it, because all it did was lower the value of links sold from a large number of sites. As a broad algorithmic move, there is always the chance of some degree of error (sites that get unfairly punished). Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web. Google is diminishing their earning ability by insisting they cut off the flow of PageRank with a nofollow, thus decreasing the value of the link ads to the advertiser and ultimately the revenue likely to realized from that advertiser. Granted, you don't buy links merely for PageRank, but of course it figures into the equation. |